Brownie Crunch Packaging
A brand extension for a new group of Brownie Crunch flavors required new packaging. R/S created a distinctive color identifier for this package for the Southwest product line, including a modified logotype.
The original packaging prototypes developed by R/S to launch this new snack product, designed as a gourmet product for a mass market audience.
Colors and ingredient photography differentiate the new flavors as they are added to the product line.