Identity
The design of a logo is the result of experiment and a long process of refinement. Ultimately, it should reflect the integrity of the business it symbolizes, and should serve as a solid, yet flexible foundation upon which to build a brand identity program. The effectiveness of the logo is dependant upon how it is used —its arrangement, exposure, and adaptability all contribute to the “personality” of the business. The attention to detail in its usage can be as important as the design of the logo itself, and directly affect its memorability and success.
Click here to see more logo and identity projects.
Brand Name and Identity Program:
Securities Industry Foundation for Economic Education
To create a stronger product/brand presence for The Stock Market Game and to
position it as the market leader, a unique visual image for this online
educational program was developed. R/S created a new tagline and logo
specifically for the web and extended the branding to a variety of print
marketing vehicles. An Identity Guidelines Manual was written and designed
for print and web. A multi-platform CD-ROM was produced to provide stat
and local coordinators easy access to these powerful marketing and communication
tools.
Global Identity for a Restructured Company:
EarthData Holdings
Created in the early 1980's, the logo for Photo Science, a Maryland GIS and
aerial mapping company, was a product-based photographic concept. Today,
the renamed company is EarthData, a provider of digital imagery, data and
programming that has acquired a diverse group of companies nationally.
A
new logo was created by R/S that visually represents the transformation of both
the organization and the products and services it provides to clients
worldwide. Together with an identity manual for management of the brand, a
system of print marketing pieces and a new website, all developed by R/S,
EarthData's corporate presence in the global market is expanded and
strengthened.
Brand Revitalization for a Non-Profit Organization:
Classroom, Inc.
A capabilities brochure was developed to create a new visual identity for
Classroom, Inc. and strengthen the equity of its existing franchise.
The
new visual vocabulary expresses Classroom's innovative computer programs that
effect learning through simulated real-life work situations. The visual
branding was extended to product packaging, fundraising and marketing
communications print materials.